Do you know why you should never send people to your website's homepage when you're trying to generate leads online? Watch our video to get the answer. You'll also find out why you should send them to a landing page and what to include — and NOT include — in your landing page optimization process.
Once you build that great Landing Page, do you know how to attract the right people to it? Buyer Personas help you understand who your ideal prospects are and how best to appeal to each group. Our free persona creation template takes you step-by-step through the whole process. Download it now and get started.
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